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Showing posts with label Philofaxy. Show all posts
Showing posts with label Philofaxy. Show all posts

Tuesday, 20 November 2012

Competition now closed

Thank you to everyone who has entered my competition to win a Filofax Metropol in Kingfisher Blue. The competition is now closed, and I will announce the winner on my blog on Nov 22nd.






Good luck!!!!!!!!


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Monday, 24 September 2012

Philofaxy meet up. 22/9/12

Hello everyone.

Today I'm going to give you a round up of the Philofaxy meet up held in London on Saturday.

This was my 3rd meet up and I was very excited to be going.





My journey started by train, travelling down from Retford station to Kings Cross.

As it was a nice day and no one was meeting me at the station, I decided to walk to The Tate using ios6 maps on iPhone (risky I know, but worked).





I arrived there early and was pleased to see Steve there already.
Slowly other members arrived and very soon we were able to go inside for lunch.

People in attendance were;
Me
Steve
Imy
Thomas
Alison
Rebecca
Jess
Yasmin
Keji
Sarah
Andy
Preethi
Christa
Anita

As soon as we sat down the Filofaxes were out.





We were split into two tables which worked quite well actually. It gave us the opportunity to chat with those on our table during the meal, then all swap around afterwards.













Anita waving her Filofaxes at me in the background :).

After we had finished lunch, we headed over to City Organiser.









Andy had very kindly agreed to option the shop once again for us to browse/purchase to our hearts content.

Our first port of call once inside City Organiser was to check out the new Temperley range.





As you can see I was not impressed with the Ikat.





And Alison looks horrified by the Ikat.

I will be doing a separate post on the new Temperley range, so keep an eye out for it.

After we had finished at City Organiser, people split off to do their own thing. Some people went home/hotel, but me, Imy, Anita, Sarah, Preethi, Christa and Keji went shopping in Artbox, Muji and paperchase.

After we said our goodbyes to Christa and Keji, we made our way over to Vapiano where we met up with Steve and Thomas for a meal. It was a lovely place and the meal was fantastic. You can watch them cook your pasta meal.

At the end of the night we said goodnight to everyone and headed towards our hotel. I was sharing with Imy, and Steve was in the same hotel, so we had a drink in the hotel bar, then retired for the night.


This was a fantastic meet up, and my favourite to date. It was lovely and chilled out. I loved meeting new Philofaxy members and of course seeing the old ones again.

It was a very magical weekend.

:)


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Tuesday, 18 September 2012

An open letter to MD of Slam PR.

For quite a while now Philofaxy fans have become more and more frustrated with Filofax. Their lack of interest in listening to their loyal customers has made people such as Steve and Ray create their own inspirational pieces for us all to use and enjoy in our Filofax. They listen to what people want and need.

I will admit to spending a lot of money on various Filofax items over the years, but sadly their standards seem to be slipping, and don't seem to put as much attention to detail.

In a recent interview, Helena Bloomer, MD of SLAM PR had a lot of unfavourable things to say about Filofax and the direction the company was heading.

In response to this interview Dave Popely wrote this open letter to SlamPR. I really hope both SlamPR and Filofax start listening to their LOYAL customers.

Enjoy.


Dear Ms Bloomer

This letter is a response to the interview recently conducted with you by FeaturesExec Media Bulletin, and is being posted simultaneously (more or less) on a number of blogging sites in the UK, the US and beyond.

What binds us together as bloggers is that we are all members of an international community and website devoted to all things Filofax, and are all passionate about personal organisation, and the Filofax brand in particular. We have read, as a community, and with increasing disbelief, your comments concerning the Filofax brand, and this is our response.

We note from your comments that, as a result of a ‘usage and attitudes study’ you have conducted, you have been led to the conclusion that the distinguishing features of Filofax users are that we ‘like to write notes’, and that we are ‘very interested in fashion/stylish accessories’. We can assure you this is not the case in either respect, and that we find being pigeon-holed in this way to be demeaning and insulting in a way you most probably cannot understand. We are a community whose passions are for good organisation and a flexible, functional system to underpin that organisation. Some of us, perhaps a minority, have considerations of fashion, but all of us care that our systems of personal organisation assist us in the lives we live and the tasks we undertake.

In short, if all we wanted to do was to ‘write notes’, it is highly unlikely we would invest in relatively expensive binders, refills and systems such as your client provides. We wonder just who you have asked to participate in your ‘usage and attitudes study’. Whoever they are, we can assure you they are unrepresentative of your client’s core customer base, many of whom have been loyal customers for over twenty years and now feel ignored by your client.

We want to suggest to you that the direction you are taking your client in is ultimately going to prove fundamentally damaging to their business. The fashion ‘business’ is notoriously fickle and fast-changing, and you seem to have convinced your client that ignoring and alienating their loyal core customer base will bring dividends in terms of a new, fashion-conscious, high-spending corpus. We want to suggest to you, and by extension to Filofax themselves, that when the fashion ‘carousel moves on, your client will be left neither their newly promised client base, nor the client base you have led them to abandon. Do you really think this is smart business advice?

You say in your interview that you consider your brief with Filofax to ‘make (your client) fashionable again’. We would suggest to you that your client’s products, if they were ever ‘fashionable’ at all, were so because they fulfilled a function and a need which was perceived to be important to their customers. We now have growing evidence of a lowering of standards of manufacture in Filofax binders, of poor paper quality in refills, and of a lack of willingness to listen to your customers’ opinions. Several of our members, on voicing opinions similar to these, have been invited by Filofax (or whoever runs their Twitter feed) to communicate those opinions directly to your client. This has been done, and no further comment or reaction from your client has been forthcoming. We would like to know whether this is really the kind of public relations you wish for your clients? Or are you merely concerned with putting fashionable, well-heeled ‘bottoms on seats’ at London, New York and other Fashion Weeks with the aid of free give-aways of ranges of binders priced beyond the reach of the average core Filofax user and similarly poorly manufactured? We would suggest that your ‘fashion focused press office’ would be better employed communicating with the loyal, core customer base of your client, the majority of whom, it now seems, are on the point of abandoning your client’s brand in favour of providers who will listen.

We write as concerned individuals and not as representatives of the community to which we belong. However, it is worth noting that many of us have a very high annual spend on Filofax and related products, and we suggest that Filofax is in danger of sacrificing this loyal customer spend in exchange for something far less reliable in the long term.

In conclusion, we have every confidence that these opinions will be ignored as ‘unfashionable’ by your ‘attitude studies’ and ‘fashion focused’ executives. However, we care enough about the Filofax brand to communicate these opinions plainly to you, and to hope that Filofax will one day return to the business in which it flourished for over seventy years, of providing highly functional, attractive but reasonably priced, personal organisation systems to those who need them, which is an increasing number of people in the societies in which we live.


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Philofaxy meet up Saturday 22nd September 2012

I just thought I would do a quick post to say how much I'm looking forward to the meet up on Saturday.

 If you follow me on Twitter @icclewu I will try and tweet some pics as things are happening, but I may forget in the excitement (so give me a shout if I do).

Then hopefully on Sunday or Monday I will do a roundup post of the meet up.

See you soon.

:)

All Stars Guest Post - Femke - Recipe Filofax

Hello everyone.


Today I have got a special guest post as part of the Philofaxy Allstars Tour 2012. more info about this tour can be found here.  http://philofaxy.blogspot.co.uk/p/all-stars.html

It is a post by Femke whose blog is http://deligted.blogspot.com/ who can be found on Twitter http://twitter.com/deligted

Femke very kindly agreed to do a post on her Recipes Filofax, so without further a do here it is.

:)

My Recipe Filofax.

Here is my recipe Filofax. It’s just an A5 Metropol in Black. 

 This is what you see when you open it:

 On the left there are recipes I’ve taken from magazines which I wanna try someday. 
  
This is a more close up version of the right side. I found the personal shopping pages on a Dutch Filofax website and they’re very useful! 
I then have two lists which I try to update and they show my what’s in my pantry and my freezer. This comes in handy when I make my grocery lists. 

After that, there’s the A-Z index in which I’ve handwritten all my recipes. 

 At the back on my Filofax there is a list of the recipes I want to try. Not only the ones from magazines but also from my cooking books. 


And of course I have a notepad at the back. I use this for the lists and for writing down the recipes. 
Hope you enjoyed the tour of my recipe Filofax and thank you, Tracy for letting me post on your blog! 
Thank you very much Femke for your guest post. I LOVE the personal shopping pages you have. That's a fantastic idea!!!!!!!
Look out soon for a guest post from me featuring on  http://deligted.blogspot.com/  as part of the Philofaxy Allstars tour.

Monday, 10 September 2012

A tour of my Osterley compact

Hey everyone.
Today I have for you a tour of my Filofax Compact Osterley in grey.
It is a video, yes that is right a video tour of my Osterley called Oscar.




Now I apologise for the crapness of this video. I hate doing videos and having photos taken of me, especially when I can see me.
So I hope you enjoy it, click on the link, and any comments/questions feel free to comment below.
:)
My Osterley tour
:)

Thursday, 28 June 2012

Guest post- Esmé's Filofax

Hey everyone.

I am soo excited today to tell you that this post is a very special guest post!!!!

This guest post is a rather privileged look in to Esmé's Mini Finsbury Filofax. Esmé is my youngest daughter and is 4 years old.

When asked what she used her Filofax for she said "just scribbling things and stuff".

So without further a do, it's over to Esmé.





My mummy gave me my Filofax. I like it because it is small and pink and sweet.




I keep important things at the front like train tickets, so I can go on the train. The sticker of the Master is mummy's. She loves the Master. The chicken is mine.




Mummy made my dashboard. I wanted one because mummy has one in her Filofax which she writes things on. Mine has got mice on it though.




This is just the back of it where I write my name.




These are my animal stickers. I like stickers.




My mummy gave me the little pen to put inside so I can write things when I'm out.







This is my scribbling page where I am planning a party.




This is where I write things I need to look for, like toys and games.




I keep my money in here so it's safe.




In here I keep my spare stickers.




I got the hole punch this afternoon and put some holes in my stickers so they don't fall out of my Filofax.
















So there we have Esmé's Filofax.

We hope you enjoyed this post.

Esmé would love to hear any comments you have on it.

:)


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Thursday, 31 May 2012

The Philofaxy meet Up Part 2.

Hey.

Welcome to part 2 of the Philofaxy meet up. Once again, this post is picture heavy. But I know you all want to see the pics. :)

Thanks to Imy for some of the photos on here for the big reveal. You can find her blog on the meet up Here


This post is about the City Organiser experience. You can find their website Here




The shop stands out as soon as you see it and I was looking forward to going there.




Imy just taking it all in.




Thomas looking happy :)




Imy and her purchases.


We were given access to the shop and the stock room. So me and Imy went to investigate.




















Can I have a job here please. I'm all prepared. Filofax. Computer, headset. Sorted.




I can even keep an eye on people.












It is Filofax heaven down in the Aladdin's cave. I loved it!!
Meanwhile, back in the shop........









Then it was time for the big reveal of the Tracyley




A quick speech about the history of the Tracyley.




Building up the suspense.








The Tracyley took pride of place in the window for photo opportunities.








Then me with the Tracyley.




Then of course I had to have a photo taken with the Temperley's along with the Tracyley.




Then the Philofaxy King himself had a look.







Then Andy had a look.








Keep an eye out on the City Organiser Website for your chance to buy the Tracyley!!!!





After we had made all of our purchases we said our goodbyes and headed off to our destinations.

Me, Imy and Louise headed back to our hotel to get ready for the Tracyley after party.

Our hotel room.












The guests at the Party were myself, Imy, Steve, Louise, Cat, and Cat's husband Mikey.




I love this photo. It reminds me off a "Dawson's Creek" photo, which then prompted numerous google searches for the theme tune.

I would like to thank Steve for organising the meet up, Andy for letting us loose in his shop, Imy for being fab, Louise, Cat and Mikey for coming to the after party and everyone else who came to the meet up.

Thanks for reading!!

:)



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